Welcome
1. Home page. This is the first thing people see on your website. You have to get their attention quickly. So state what your business or organization does, make sure you use "selling" words. E.g. "wonderful, reliable, friendly...". If there are products/services, mention what those products/services are and link to the website pages that describe the detail of those products/services.
2. Navigation: Your websites navigation should be concise, quick, clean and easy for your users to understand. Make your navigation structure uniform throughout your site and always let your users know which part of your site they are in and how to move on to other parts of your site. The key element to any navigation structure is simplicity - keep it simple.
3. Layout: In the design of websites, layout is often overlooked. Layout is very important and is another means of navigation. Layout should also be kept the same throughout your site. Don't make different sections of your site look like totally different sites altogether. This will only confuse your visitors and make your navigation pretty useless. Never cram your page with to much information, always make good use of space in and around the page. Try and keep scrolling to a minimum, no one likes to scroll along way to get to certain information. If you have lots of information, break it up and place it on a separate page, but make sure that the user can alternate between pages with the traditional use of next and back links.
4. Color: There are no rules as to which colors you can use for your website and nor should there be. However make the color of your site reflect the theme of your site. If you have a fun/humour type of site use fun colors such as Yellow, Green, Orange, Purple etc. If your site is of a corporate nature use light and airy colors such as Blue, Grey, White etc. Again there are no rules to color usage, but always remember to use colors that reflect your business image. If possible try to use in between 3-5 colors on one page, dont go color overkill, this can distract the user from the important aspects of your site such as content and navigation. Also contrasting colors like dark Blue and bright Yellow can often make a site look tacky so be careful when selecting colors, make sure that the colors compliment each other.
5. Meta Information (for search engines): In the backsite administration, on each page with content, there are some fields which help search engines find your website. TITLE-Tag - keep to 10 characters tell what this page is. Keywords - important terms that describe your products or services. Description - extend the title information to describe more about the page. (Max 250 characters)